Our story begins in 1905, when Finnish businessmen assembled at the Seurahuone hotel in Tampere with the purpose of founding a credit information agency. More than a century later, Enento Group has become one of the leading Nordic knowledge company powering society with intelligence.
The foundation of Finland’s first credit information agency
The decision was made to found a credit information agency under the name of Suomen Luotonantajayhdistys.
The senate ratified the rules of the association. The central office of the association was situated in the traditional industrial town of Tampere.
1920 – 1940
Credit observation of retailers
Liikemiesten Tiedonantoyhdistys undertook to arrange the credit observation of retailers of the members in the wholesalers’ association Suomen Tukkukauppiaiden Liitto.
Liikemiesten Tiedonantoyhdistys changed its name to Luottotieto. Around the same time, the credit information associations began to agree on the tariffs in line.
1940 – 1960
Time after controlled economy
The Second World War caused the credit information agencies difficulties in the same way as many other businesses at this time. Not so much happened in our industry during this period, between 1940 to 1960.
1960 – 1980
When people began to live on credit
Luottokontrolli was founded to distribute data on hire purchase agreements and possible payment defaults of private individuals.
The Government appointed a Data System Committee to handle data protection issues.
In 1973, The credit information company UC in Sweden, was established.
In April 1977, the first credit information report was produced in Sweden by UC.
The words consumer feast and casino economy were euphemisms for the upswing of the 1980’s. As a result of the liberation of the money market private people learned to take loans and use credit cards offering long payment times.
1980 – 1990
Transparency to the credit information business
By the decision of the banks behind both companies Luottokontrolli bought Maksutieto, which in few years has grown partly past Luottokontrolli in relaying payment default data.
In 1986, UC created a modern techonology plattform and was able to launch the very first autoresponder service in Sweden. Customers could now get credit reports automatically over phone, with no personal assistance
The Personal Data File Act brought a new kind of transparency to the credit information business.
After the Act entered into force the associations and banks gave up all credit information activities concerning private individuals. This decision sealed the monopoly position of Luottokontrolli in the credit information market of private individuals. This year we also changed our company name in Finland from Luottokontrolli to Suomen Asiakastieto Oy.
1990 – 2000
Credit information society
In the spring of 1990s, all key figures of credit controlling began to grow drastically, and the upswing turned into historical depression. In the early 1990s, UC launched the first cd-rom with creditinformation in Sweden. It was the first windows product in the world distributed on cd-rom.
The merger agreement between the associations Luotonantajayhdistys and Luottotieto was signed and the operations were combined at the turn of 1993 to form Suomen Luottotieto-osuuskunta (SLOK).
Suomen Asiakastieto Oy bought the business operations of SLOK
Our subsidiaries, the business information company Proff in Sweden, Denmark and Norway were established.
2000 – 2010
Years owned by private equity investors
In 2002, UC in Sweden established Ekonomipublikationer, (today Affärsfakta in Sweden AB), our telesales business partner.
Asiakastieto celebrated its 100-year anniversary.
Asiakastieto was transferred to the ownership of private equity investor GMT Communications Partners.
Credit Data Act came into force. During its centennial journey, the credit information business in Finland has undergone several changes and has, despite a slow start, acquired a central role in today’s modern credit society.
Asiakastieto was transferred to the ownership of private equity investor Investcorp.
2010 – 2020 Becoming the leading digital information service company in the Nordic region
In 2010, UC launched a a new online sales plattform for consumers, www.minuc.se on the swedish market.
In 2011, UC acquired www.allabolag.se in Sweden.
In 2013, UC acquired Ljungqvist AB, a company focusing on property information.
Asiakastieto Group Plc was listed on Nasdaq Helsinki. In 2015, UC in Sweden established UC Marknadsinformation AB focusing on information and data used in sales- and marketing processes.
Acquisition of Intellia, a company offering sales and marketing services.
Acquisition of Emaileri in Finland, a provider of services in digital newsletter communications and marketing automation.
Since July 2018, UC in Sweden has been a part of Asiakastieto Group Plc.
Acquisition of Proff in Sweden, Norway and Denmark.
The Nordic parent company, Asiakastieto Group Plc, with headquarter in Helsinki, changed name to Enento Group Plc. Enento Group still use the local market brands on local markets as customer brands, such as UC in Sweden, Suomen Asiakastieto Oy in Finland and Proff in Norway and Denmark.