Enento Group is one of the leading providers of digital business and consumer information services in the Nordic countries. Enento’s roots reach all the way back to the inception of the Finnish credit management industry when Enento’s predecessor was founded in 1905 by the largest Finnish banks, wholesalers and retail chains.

Enento’s products and services are primarily used for risk management, finance and administration, decision-making and sales and marketing purposes. Enento has a diversified customer base both in terms of customer concentration and industry exposure. Our key customer industries include finance and banking, wholesale and retail trade and expert services. Depending on the products and services, our offering is mainly used by our customers in B2B and B2C activities.

We offer a broad selection of services that are based on our comprehensive database. Data is acquired from several data sources as well as through our own data gathering processes. Our products range from basic report extracts to sophisticated risk management solutions.

Our business model

We gather business, consumer and asset data from both unstructured and structured data sources, transforming it into intelligence to meet the needs of various customers.

We have extensive historical and proprietary data from various sources such as governmental and public registers, banks and companies. We also have strong data management capabilities and pose expertise to blend traditional and unstructured data in different ways to create advanced models and insights. Artificial intelligence and machine learning are applied to optimize efficiency, speed and quality.

Enento’s country-based segments

Enento Group has transitioned to a country-based operating model effective 3 March 2026. The change replaced the former Business Area structure and was intended to strengthen commercial accountability, clarify end-to-end profit-and-loss ownership and enhance customer proximity across the Group’s markets.

Under the new model, commercial and financial responsibility are anchored at country level. Finland and Sweden operate as separate country units, while Norway and Denmark operate under one combined country structure. Country Managing Directors for Finland, Sweden and Norway-Denmark will be members of Enento Group’s Executive Management Team.

Starting from Q1/2026, Enento Group aligned its operations and financial reporting with the new operating model by reporting performance for three distinct segments: Finland, Sweden, and a combined Norway–Denmark segments. Financial results are disclosed separately for each of these segments, increasing transparency and enabling more focused performance management.

Segment introductions

Finland: Enento operates through industry-leading brand Asiakastieto and is the leading provider of credit and business information, supported by proprietary data assets and scoring models. Business information represents around two-thirds of segment revenue, driven mainly by usage-based enterprise demand, while consumer information services account for roughly one-third through credit and  consumer marketing for B2C customers, delivered via digital channels and integrations.

Sweden: Enento operates through UC and Allabolag and is a leading provider of credit information services in Sweden. Consumer information represents a bit more than half of revenue, primarily serving financial sector customers, while the remainder comes from business information for enterprise and SMEs. Revenue is largely usage-based in enterprise and mainly subscription- and package-driven in SMEs, supported by Allabolag’s self-service platform and visibility solutions.

Norway–Denmark: The segment operates under the Proff brand and is focused on SMEs through digital self-service. Revenue is primarily driven by visibility solutions (company profiles and display advertising), supplemented in Norway by one-off reports and Forvalt’s subscription-based, data-driven services that support SME credit risk management; Denmark is centered on company promotion products.