Chief executive officer
The CEO is responsible for the day-to-day management of the company in line with the Board of Directors’ guidelines and instructions. The CEO is responsible for the company’s day-to-day administration and business planning. The CEO undertakes the execution of measures approved by the Board of Directors and oversees preparations for any measures that are strategically important. The CEO makes sure that the company has adequate management resources and the company’s accounting complies with legislation. She also ensures the appropriate arrangement of the company’s administration and asset management.
CEO remuneration
Please find information regarding CEO remuneration and the remuneration policy of Enento Group from our Remuneration page: https://enento.com/remuneration/
CEO contract
The CEO’s contract of service may be terminated with mutual six (6) months’ notice. Upon termination of the contract by the company, without reasons comparable to those stipulated in the Finnish Employment Contracts Act (55/2001), the CEO shall be entitled to receive a one-off severance payment equivalent to six months’ salary in accordance with his salary rate at the time of termination of the contract. The CEO’s contract of service and the assignment as the CEO of the company shall expire at the end of the month during which the CEO retires. Where the termination of the managing director’s agreement for any reason does not coincide with the expiry of the financial year, the CEO or his estate is entitled to a share of the annual performance based bonus proportionate to the part of the financial year that has elapsed.
Teppo Paavola
b. 1967
CEO
Education: M.Sc. (Econ.), MBA from INSEAD
Domicile: Helsinki, Finland
Executive Team Member since 2026
He has previously served as Chief Digital Officer at the Adecco Group, and as Chief Development Officer and General Manager for New Digital Businesses at BBVA. Earlier in his career, he held senior positions at PayPal and Nokia, among other international technology and financial services firms.
Executive team
Enento Group’s Executive Team consists of the Company’s CEO and other members appointed by the Board of Directors. The Executive Team meets one to two times per month, or as required, and supports the CEO in, for example, the preparation and execution of strategic matters, operating plans, matters of principle and any other significant matters. The Executive Team also assists the CEO in ensuring the flow of information and sound internal co-operation.
Arto Paukku
b. 1982
Country Managing Director, Finland
Education: M.Sc. (Econ.)
Domicile: Espoo, Finland
Executive Team Member since 2023
He has previously served as the Investor Relations Officer and Nordic Head of Premium Solutions at Enento Group since 2020. Additionally, he has held various commercial leadership positions at companies such as Nets, Klarna, and Siemens.
Carl Brynielsson
b. 1980
Country Managing Director, Norway and Denmark, and interim Country Managing Director, Sweden
Education: B.Sc. (Marketing), Växjö University
Domicile: Stockholm, Sweden
Executive Team Member since 2025
He has previously served as CEO of Lendo Sweden and Schibsted Fintech, and before that, he was CMO at Lendo. Additionally, he has held leadership roles at Betsson Group and has extensive experience in the media agency industry, specializing in strategic marketing, business development, and customer acquisition.
Francesca Smedberg
b. 1980
Chief Product Officer
Education: Master’s degree in Sociology, Stockholm University
Domicile: Nacka, Sweden
Executive Team Member since 2026
She has previously served as Vice President of Product at Rillion in 2023 – 2026 and as Head of Innovation & Product Strategy at Ipsos before that.
Annika Rådeström
b. 1972
Chief Information Officer
Education: M.Sc. (Business Administration & Economics), University of Linköping
Domicile: Stockholm, Sweden
Executive Team Member since 2024
She has most recently held the position of Director of Customer Success at Microsoft Sweden. Additionally, she has served as Chief Information Officer (CIO) at several companies within the retail and telecom industries, including ICA Sweden, Telia Sweden, and Tele2, where she led several digital transformation initiatives.
Sari Ek
b. 1962
Chief HR Officer
Education: M.Sc. in Economics and Business Administration
Domicile: Helsinki, Finland
Executive Team Member since 2023
She has previously acted as Manager, Group Learning & Development and HR Lead Finland at Enento, and in various HR leadership positions at VTT, Sanofi Pharmaceuticals, Hannes Sellman and Coca-Cola.
Elina Stråhlman
b. 1979
Chief Financial Officer
Education: M.Sc. (Econ.)
Domicile: Espoo, Finland
Executive Team Member since 2019
She has previously acted at Finnair in different management positions in finances, being responsible for the group’s accounting, taxation, financial reporting and service centre. Before Finnair, she worked, among others, at Fortum and Ernst & Young
Management and board of directors’ holdings of shares
Information on the share holdings of Management and Board of Directors is shown in Table of Managers’ holdings of shares