In 2025, we continued to build on our strengths while taking important steps to modernize and extend our services and operating model.
2025 has truly been a year of progress and impact for us, and we have so many things to be proud of. Here are some concrete highlights of the year:
- We introduced new services in our Consumer Insight and Business Insight areas, expanding our credit and business information offerings.
- We kept our customer satisfaction at a high level. Net Promoter Score (NPS) for both our business and consumer customers was 38 on Nordic level.
- We introduced a new AI-enabled customer experience tool to improve our decision-making and maintain our focus on customers.
- We gained new customers both in our core credit information segment but also in telco and e-commerce verticals.
- We developed our operative capabilities further, for instance by successfully completing our extensive IT infrastructure consolidation project.
- We maintained our employee engagement index at a good level. We were acknowledged for our work in leadership and culture development. In Finland, we won the Workplace Awards 2025 and were a finalist in the HumanPower25.
In the below image you can see our year 2025 financial results.
You can read more about our financial results in our Annual Review 2025 published on Feb 13. The report includes Enento as a company section, Board of Directors’ Report, and Financial Statements. The report provides a comprehensive overview of our business performance, strategic progress, and long-term ambitions as we continue to build trust in the everyday through reliable data, intelligence, and responsible practices.
In addition to the Annual Review, we will publish a separate Sustainability Review 2025 latest on week 11, underscoring our commitment to transparency and comprehensive sustainability reporting.
Our strategy in 2026: Scalable growth, strengthened market position and a winning organization
“In 2026, our focus is clear: to scale growth, strengthen our competitiveness and accelerate innovation across our core credit information services and new, complementary business information services,” comments our new CEO Teppo Paavola (visible also in the attached photo) who started in our organization on January 7th.
In 2026, our two strategic goals guide our direction:
- Retain and strengthen our leading position in credit information in Finland and Sweden
- Become the leading provider of business information services in the Nordics
Credit information remains at the core of our business. We continue to see strong and stable demand, supported by our competitive strengths and long-standing market presence. Growth opportunities arise especially in:
- Real-time financial data services
- Fraud prevention and detection solutions
- New verticals such as e-commerce, telecom and utilities
In business information, we aim for deeper market penetration and expansion across small and medium sized enterprises (SMEs) and large corporates, supported by new scalable services in compliance, master data and real estate information.
