We have transitioned to a country-based operating model. Our previous business areas, Business Insight and Consumer Insight, have been replaced by new country-based business units that we externally refer as segments. This change strengthens commercial accountability, clarifies end-to-end profit-and-loss ownership, and brings us closer to customers across our markets.
In the new model, commercial and financial responsibility is anchored in country-level business units (i.e. segments). Finland and Sweden operate as separate country units, while Norway and Denmark operate under one combined country structure.
“The transition is a natural next step in strengthening execution and accountability. By moving profit-and-loss responsibility closer to our markets and customers, we increase focus, speed, and performance across the Group”, comments Elina Stråhlman, our Chief Financial Officer.
Our external financial reporting has been aligned to the new structure starting from Q1 2026. As a result, we report performance for three segments: Finland, Sweden, and the combined Norway–Denmark segment.
You can find our result reports on Releases and Reports page under Investors section of this web site.
Country-based segments in short
Finland
Enento in Finland
- is a leading provider of credit and business information services
- operates under brand Asiakastieto
- serves financial institutions, large corporates, SMEs, and consumers.
Offered services:
- Business information services
- Segment revenue: app. 2/3 of revenue in Finland
- Offered business-to-business services: Credit risk & decisioning services, compliance, fraud prevention, ESG, sales and marketing insights, real estate data.
- Consumer information services
- Segment revenue: app.1/3 of revenue in Finland
- Offered business-to-business services: Consumer credit information, decisioning services and fraud‑prevention data
- Offered business-to-consumer services: Consumer marketing.
Sweden
Enento in Sweden
- is a leading provider of consumer and business credit information
- operates under established brands UC and Allabolag
- serves financial institutions, large corporates, small and medium-sized enterprises (SMEs), and consumers.
Offered services
- Consumer information
- Segment revenue: app. 1/2 of revenue in Sweden
- Offered business-to-business services: Unique data for creditworthiness, affordability checks, and fraud prevention
- Offered business-to-consumer services: Consumer marketing.
- Business information
- Segment revenue: app. 1/2 of revenue in Sweden
- Offered business-to-business services: Credit and counterparty risk, compliance screening, fraud prevention, real estate data, sales and marketing insights.
Norway and Denmark
Share of business unit revenue
- Norway accounts for roughly ~85% of the segment’s revenue.
- Denmark accounts for ~15% of the segment’s revenue.
Proff
- is a digital company‑information site serving SMEs through self‑service channels.
- sales are primarily driven by visibility solutions (company profiles and display advertising).
- In Norway, sales are supplemented by one-off reports and Forvalt’s subscription-based, data-driven services that support SME credit risk management.
- In Denmark, offering is focused on visibility and company promotion.
