https://youtu.be/xi_KfRmstuc Exciting news! We will start a series to present our Executive Management Team members. They will be discussing about their roles, responsibility areas, and any important topics and news. In this first video, Elina Stråhlman and Victoria Preger discuss...

The phrase "customer insight" is frequently used in sales and marketing. And it sounds like something important because surely, we want to understand our customers. But what does it mean? To examine customer insight, you need to understand what happens...

What can we predict about the future of market information? It depends entirely on what you mean by the term, so let’s start by looking at that. I think the term should be split into its separate components, with “market”...