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Putting our Customers first, creating Superior Experiences

As the year ends, we reflect on our journey and the milestones we have achieved. 2024 has been a significant year for us at Enento Group, where we have made great improvements continue building our Customer First culture, a culture where the customer is at the heart of everything we do. We are incredibly proud of the progress we have made and are ready to embrace the new challenges and opportunities that 2025 will bring.  

We are proud to have Executive management that supports and walk the talk of our Customer First Culture. Strong leadership creates an environment where employees feel valued, motivated, and aligned with the mission of serving the customer. When employees feel empowered, they go beyond customers, creating loyalty and trust that sustains the organization. But when leadership lacks direction or fails to embody a customer-first mindset, the cracks show. Customers feel it.  

Leadership is not just about internal operations, it is about driving a culture where customers are at the center always, employees are inspired, and every decision is made with the customer in mind.  

Celebrating success: proud of our achievements  

This year, we have contiuned to focus on creating Superior Customer Experiences by fostering collaboration, driving innovation, and embracing change.  

Some highlights include:  

  • Advancing our Nordic CX strategy: Through cross-functional collaboration and a customer-centric approach, we have strengthened our customer relationships and offerings.  
  • Prioritizing digitalization and innovation: By choosing the right technologies and partners, we have streamlined processes and delivered impactful modern solutions to our customers-like our new AI Enento Chatbot.  
  • Investing in people: Our Customer First culture has become deeply ingrained in the organization, with employee engagement and teamwork playing a vital role in our success.  
      

These efforts have not only enhanced Customer Experiences but also contributed to continuous collaboration and building our foundation and business priorities increasingly on Customer Insights and feedback, laying a solid foundation for the future.  

Looking ahead to 2025  

As we step into the new year, we anticipate both challenges and exciting opportunities.  

Our priorities include:  

  • Strengthening our culture: Further embedding the Customer First mindset across every aspect of our business.  
  • Exploring future technologies: Leveraging AI as a transformative tool to elevate customer experiences to new levels.  
  • Enhancing collaboration: Encouraging even greater idea-sharing and collaboration, both internally and externally, to deliver solutions that exceed customer expectations.  
      

 The journey ahead calls for boldness and persistence as we prepare for significant changes in Q1 2025. This includes changing vendors for our CX work and establishing new processes and ways of working from scratch to ensure quality and effectively leverage the insights and feedback we collect. We are ready to face this with the same dedication and commitment that have driven our success so far.  

Closing one Chapter, opening Another  

2024 has been a great year in our mission to deliver Superior Customer Experiences. We are proud of what we have accomplished and grateful to our employees, partners, and customers who have been part of this journey.  

2025 will be another interesting year, driven by innovation, collaboration, and an unwavering commitment to putting our Customer First.  

Customer Experience is more than just a strategy, it is a long-term investment in relationships, innovation, and growth. We will continue working together to shape a future where customers are at the heart of everything we do.  

Happy holidays and best wishes for the new year—together we will shape the future experiences of our customers!   

Maria Lallerman

Nordic Head of Customer Operations

Maria is customer obsessed and she has been working within the finance and banking business for the last 20 years, inspired and motivated to create a customer experience no matter in what areas shes been working in or being responsible for. In her spare time she lives a very active life and she enjoys to be outdoor in the woods with her dog or in the gym pumping iron or in the hockey rink watching her sons playing. She also enjoy traveling both abroad especially to Spain or to her country house in the southern part of Sweden, Båstad. Here she writes about customers and our strategy to create a Superior customer experience, our digitalization and modernization journey and customer success stories.

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